About Gents Journey
The Problem We’re Solving
There are 110 million men between ages 25-65 in North America right now.
You probably know about 100 dudes. Maybe 20 of them are friends. And if you’re lucky, maybe 7 of those are truly close friends—people you can actually trust to talk to about everything.
That number should be higher.
In 2025, we’re on a mission to get that 7 to at least 20. And throughout the process of making new friends and deepening existing ones, we want you to learn the life hacks that actually matter—like how to stay in shape past 40, how to start your Monday morning right, and how to put your best foot forward for the rest of the week, month, year, and lifetime.
How We Started
Gents Journey was born from three guys who had everything on paper but felt something was missing.
Dean Bokhari built a self-help empire helping tens of thousands level up their lives.
Matt McManus carved out a career in Hollywood, from RuPaul’s Drag Race to leading roles in streaming films.
Stephen Seidel became a go-to PR and marketing guru, helping brands tell their stories.
Different worlds. Different expertise. But when they started meeting regularly, something clicked. They discovered that success means nothing if you’re carrying it alone.
They put their heads together. Then they put their hearts into a brand.
That’s how Gents Journey came about.
What We Do
We created The Journey Deck—52 questions designed to turn small talk into real connection. It’s helped thousands of men move beyond surface-level relationships into genuine brotherhood.
But we realized a deck of cards was just the beginning. Men need more than conversation starters—they need a roadmap for leveling up across every area of life.
The Seven Pillars of Manhood
We believe every man should be winning in these seven core competencies:
Friendship - Real brotherhood and connection
Family - The relationships that matter most
Fun - Joy, adventure, and actually enjoying life
Focus - Purpose, goals, and mental clarity
Fitness - Mental, physical, and emotional well-being.
Freedom - Mastery of money, meaning, and security
Faith - Your spiritual foundation and beliefs
This Substack is where we share the wisdom, life hacks, workouts, and real talk that help you level up in every arena.
What You’ll Get
Weekly Content Including:
Tried-and-true workout routines that work past 40
Real conversations about the male experience
Wisdom from Dean’s years helping people transform their lives
Practical life optimization—gear, routines, and strategies that matter
Stories from Matt’s journey in entertainment and beyond
Marketing and branding insights from Steve’s playbook
The Journey Deck questions and how to use them effectively
But more importantly: You’ll join a community of men who refuse to settle for surface-level connections. Men who understand that strength isn’t about suffering alone—it’s about building each other up.
Our Promise
We’re not here to sell you another productivity hack or morning routine that you’ll abandon in a week. We’re here to help you build real friendships, develop real skills, and create a life that feels as good on the inside as it looks on the outside.
Subscribe to get access to a wealth of information that will help you level up your life in every arena.
Whether you’re looking to make new friends, get in the best shape of your life, start your week strong, or just feel less alone in this—we’re here for you, by you, and with you.
Join the Journey
Ready to expand your circle from 7 to 20?
Ready to master all seven arenas?
Ready to connect with men who get it?
Subscribe now and become part of something bigger than yourself.
Welcome to Gents Journey. Pull up a chair. You’re exactly where you need to be.
